Ruben Bookings
Ruben is the Waikato Regional Council’s road safety icon who teaches children aged up to about 7 years old about road safety through fun interactive lessons and supporting resources.

If your school or preschool, kura or kohanga reo are in the Waikato Region and you would like Ruben to visit and deliver his road safety lesson in English, te reo Maori or bilingually please “contact us”.

Ruben will also deliver his road safety lesson at some public events if promoting the safety of children up to about 7 years old is the focus. Ring 0800 800 401 and talk to our friendly team to see if your event would be an appropriate venue for Ruben.


Woah! Did you know that Ruben’s activity books and newsletters can be printed, even as individual pages. You can also even print his painting pictures to colour in. Now that’s cool!

Ruben the Road Safety Bear 2010 Activity book     Ruben the Road Safety Bear 2013 Activity book     Ruben the Road Safety Bear 2014 Activity Book     Ruben Activity Book 2016

Buckle your child in safely

View this clip to see why it is so important to ensure children are correctly restrained when traveling in a vehicle.

This clip has been made available by Safekids New Zealand.
For more safety tips and information visit:

The following are links to websites teachers may find useful:

Curriculum Resources NZTA/MOE
Road Safety Competetencies and Pedagogy TKI

The following are links to websites with more general road safety information and tips:
New Zealand Child Restaint Information
Plunket news and information
New Zealand Transport Agency road user safety factsheets
ACC information about child restraints
“Reduce the Risk” road safety information
Brake Road Safety Charity works to stop road deaths and support the victims of road death and injury

NZ Police Safety Tips