Jump to content


Ruben Bookings

Ruben is the Waikato Regional Council’s road safety mascot who teaches children aged up to about 7 years old about road safety through fun interactive lessons and supporting resources.

Ruben the Road Safety Bear is also known as Rūpene te Pea Haumaru Huarahi. If your school or preschool, kura or Kohanga reo are in the Waikato Region and you would like Ruben/Rūpene to visit and deliver his road safety lesson in English, te reo Māori or bilingually please “contact us”.

Ruben will also deliver his road safety lesson at some public events if promoting the safety of children up to about 7 years old is the focus. Ring 0800 800 401 and talk to our friendly team to see if your event would be an appropriate venue for Ruben.


Ruben’s activity books, writing page, newsletters and painting pictures can all be printed, even as individual pages. Now that’s a nice easy way to remind children about Ruben’s road safety tips.

We’d appreciate receiving children’s stories and art following Ruben’s visit showing what the children learnt from Ruben and their ideas about road safety.

Buckle your child in safely

View this clip to see why it is so important to ensure children are correctly restrained when travelling in a vehicle.

This clip has been made available by Safekids New Zealand.
For more safety tips and information visit:

The following are links to websites teachers may find useful:

Waka Kotahi NZ Transport Agency Curriculum Resources NZTA/MOE
Te Kete Ipurangi Ministry of Education Road Safety Competetencies and Pedagogy TKI

The following are links to websites with more general road safety information and tips:

Waka Kotahi NZ Transport Agency New Zealand Transport Agency road user safety factsheets
Buying and installing child restraints
Child restraints
The law Requirements for using child restraints in New Zealand
New Zealand Child Restaint Information
Biking to school safely
Seven point cycle safety checks
Auckland Transport Child Safety in Cars
Starship Safekids Aotearoa
Plunket About car seats (child restraints)
Waikato Regional Road Safety Education Group “Reduce the Risk” road safety information
Brake Brake Road Safety Charity works to stop road deaths and support the victims of road death and injury
NZ Police Safety Tips